What kind of stories are you referring to when you speak about rolex replica watches?

We have three pillars at rolex replica watches around which to tell stories. There's Les Cabinotiers, and the Historiques collection. This is where we go back through our archives to define rolex replica watches. If we state that rolex replica watches is a house of understated elegance and amazing finishing,rolex replica watches we can then go ahead and search for specific models from our heritage that can be reinterpreted in a more modern way. This is how we can engage our clients with the brand's history and have a dialogue about who and what we are.

Because they are limited in number, these five Historiques referenced we just launched won't make much of a difference in our business. It has never been about volume. It is a matter of appeal, desirability and strong client engagement. They know our history, we know who we are.

Our metiers d'art department is the third pillar. Everyone told me when I first joined rolex replica watches that rolex replica watches was the best in terms of metiers. I also can see other strong maisons here, so we began to ask ourselves how we could distinguish ourselves. Our solution was rolex replica watches.omega seamaster replica We do only one collection of metiers de'art watches per year instead of making two or three. This preserves their rarity. They will be made in smaller quantities because of the same reason. We will never mix metiers d'art and complications. This is because we have an incredible reputation in both areas. This creates a strong value for our clients.

This is evident in the Metiers d'Art Copernicus celestial spheres trio of watches that we presented at Salon International de la Haute Horlogerie. We are a house for connoisseurs. People who know exactly what they want. Our volume should reflect that, and pricing must be fair. This is the feedback we've received about the price points for the new Historiques collection. The steel Historiques Triple Calendar 1942 is EUR 19,000 plus tax. It is an excellent value proposition, according to everyone.

Christian Selmoni, who was formerly Artistic Director, has been appointed Heritage and Style Director. This is a new role in rolex replica watches. Please tell us about the decision and the internal restructuring that led to it.